The e-commerce site was outdated and wasn't even using the features it had: prices were wrong, so customers ended up on WhatsApp to buy. That was the second problem. WhatsApp had no oversight — the team took turns replying, enquiries slipped through, and they couldn't keep up with everything coming in. On top of that, there was no stock control.
The solution
We set up a stock system wired into a new e-commerce site, with payments and transfers automated. On the service side we added a CRM where reps claim and tag each lead, plus an AI agent that handles first contact before handing the conversation over.
The result
A store that sells on its own again and a team that no longer loses enquiries: stock under control, payments automated, and every lead with an owner.
